YouTube Lowers Eligibility Requirements for Monetization
YouTube has recently announced significant changes to its eligibility requirements for the YouTube Partner Program (YPP). These updates aim to provide smaller creators with more opportunities to monetize their content on the platform. With a reduced minimum subscriber count and revised watch hour criteria, YouTube is empowering creators to earn money and expand their reach.
Requirements for Monetization:
YouTube announced on June 13, 2023 that it is lowering the requirements for creators to be eligible for monetization. As of this date, creators need to have:
- 500 subscribers
- 3 public uploads in the last 90 days
- Either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days
Previously, creators needed to have 1,000 subscribers and 4,000 watch hours. This change is designed to make it easier for new and smaller creators to make money from their videos.
We want to make it easier for creators to make a living on YouTube," said Neal Mohan, YouTube's chief product officer. "By lowering the monetization requirements, we're opening up the opportunity for more creators to earn money from their work.
The new monetization policy is being rolled out in phases. It is currently available in the United States, Canada, the United Kingdom, Taiwan, and South Korea. It will be rolled out to other countries in the coming months.
YouTube's new monetization policy has been met with mixed reactions. Some creators are excited about the opportunity to make money from their videos sooner. Others are concerned that the lower requirements will lead to a decrease in the quality of content on YouTube.
Only time will tell how YouTube's new monetization policy will impact the platform. However, it is clear that YouTube is committed to making it easier for creators to make money from their videos.
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YPP eligibility requirements:
Minimum subscriber count:
Previously, creators needed 1,000 subscribers to qualify for the YPP. This requirement has now been lowered to 500 subscribers.
Watch hour criteria:
Previously, creators needed 4,000 valid watch hours on their channel within a specified timeframe. This requirement has now been lowered to 3,000 watch hours.
Shorts views threshold:
Previously, creators needed 10 million views on Shorts to be eligible for monetization. This requirement has now been lowered to 3 million views.
YouTube Partner Program:
These changes will initially be implemented in select countries, including the United States, United Kingdom, Canada, Taiwan, and South Korea. YouTube plans to expand the availability of these changes to other countries in the future.
The reduced eligibility requirements are a major win for smaller creators. These changes will make it easier for more creators to earn money from their content and build a sustainable career on YouTube.
If you are a small creator who is interested in monetizing your content, I encourage you to check out the updated eligibility requirements and learn more about the YouTube Partner Program.
Additional tips for small creators who want to monetize their content on YouTube:
Create high-quality content:
This is the most important factor in growing your audience and earning money from your content. Make sure your videos are well-produced, informative, and engaging.
Be consistent:
Upload new videos on a regular schedule so that your viewers know when to expect new content.
Promote your channel:
Share your videos on social media, forums, and other online communities. The more people who know about your channel, the more likely you are to attract new subscribers and viewers.
Engage with your audience:
Respond to comments, answer questions, and participate in discussions. This will help you build relationships with your viewers and encourage them to come back for more.
With hard work and dedication, you can build a successful YouTube channel and earn money from your content.
